Applied Cultural Evolution: Social Learning and its Consequences in Heterogeneous Populations

The modern scientic study of culture claims that cultural evolution inevitably follows from simple

psychological biases that affect how we learn from each other. The implications are wide-ranging, with

cultural evolution shaping behavior in domains as diverse as market exchange, religion, and technological

progress. The details, however, are crucial, and an active research field has coalesced in recent years

around the empirical study of social learning and cultural evolution. As a key finding, the social learning

strategies people use to learn from others seem to be spectacularly variable. This kind of heterogeneity

can have dramatic consequences for how cultures evolve, but existing research provides little guidance.

This is the primary motivation behind the projects we intend to conduct during my PhD. The main goal is to examine heterogeneous social learning strategies and their cultural evolutionary consequences. All projects consist of incentivized behavioral experiments, which will be conducted in Kenya. One part of the experimentes will be conducted at the Busara Center for Behavioral Economics in Nairobi and the other part will probably be conducted in the field.