[ Back ]


"Leveraging behavioral insights (nudges) to promote fuel efficient car purchases"

Author Mario HERBERZ
Director of thesis Prof. Tobias Brosch (UniGE)
Co-director of thesis Dr. Ulf Hahnel
Summary of thesis Outline: After acquiring an exhaustive overview of the nudging literature I will extract the most promising interventions for the domain of car purchases. Tests in the laboratory and the field will reveal the effectiveness of nudges and possible moderators to the effect like decision type (rational vs. emotional), decision stage (building a choice set vs. final choice) and target group differences (e.g. political ideology, pre-intervention preferences).
Status beginning
Administrative delay for the defence
URL http://www.unige.ch/fapse/decisionlab/people/mario-herberz/