[
Back
]
| Title | Brand authenticity |
| Author | Florent GIRARDIN |
| Director of thesis | Felicitas Morhart |
| Co-director of thesis | |
| Summary of thesis | My thesis aims at providing a conceptual framework of perceived brand authenticity, its antecedents and consequences, developing a reliable scale to measure it and testing its effects on consumers' affective, attitudinal and behavioral responses. |
| Status | |
| Administrative delay for the defence | |
| URL | |