Customer Experienced Product Quality - could sustainability be one of the quality dimensions ?
|Director of thesis||Prof Marcel Paulssen|
|Co-director of thesis|
|Summary of thesis||
My predecessor at UNIGE under Prof Paulssen had Formulated and validated a multi dimensional second order formative construct to measure quality of consumer products as experienced by customers. I am joining this research and in coming weeks will suggest few research areas around consumer protection , sustainability and intention-behaviour gap theory. By mid 2022 I would be clearer with the direction of research.
|Administrative delay for the defence||2025|