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Framework of digital nudge for behavior change

Author Aditya Kumar PUROHIT
Director of thesis Prof. Adrian Holzer
Co-director of thesis
Summary of thesis

Digital nudges hold enormous potential to change behavior. Despite the appeal to consider timing as a critical factor responsible for the success of digital nudges, a comprehensive organizing framework to guide the design of digital nudges considering nudge moment is yet to be provided. In this paper, we advance the theoretical model to design digital nudges by incorporating three key components: (1) Identifying the optimal digital nudge moment (2) Inferring this optimal moment and (3) Delivering the digital nudge at that moment. We further discuss existing work and open research avenues

Status beginning
Administrative delay for the defence 2022