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| Title | Framework of digital nudge for behavior change |
| Author | Aditya Kumar PUROHIT |
| Director of thesis | Prof. Adrian Holzer |
| Co-director of thesis | |
| Summary of thesis | Digital nudges hold enormous potential to change behavior. Despite the appeal to consider timing as a critical factor responsible for the success of digital nudges, a comprehensive organizing framework to guide the design of digital nudges considering nudge moment is yet to be provided. In this paper, we advance the theoretical model to design digital nudges by incorporating three key components: (1) Identifying the optimal digital nudge moment (2) Inferring this optimal moment and (3) Delivering the digital nudge at that moment. We further discuss existing work and open research avenues |
| Status | beginning |
| Administrative delay for the defence | 2022 |
| URL | |