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Title

Collaborative Consumption and Psychological Well-Being of Consumers

Author Katharina Hellwig
Director of thesis Felicitas Morhart
Co-director of thesis Guido Palazzo
Summary of thesis My research interests are inspired by the idea of marketing as a means to increase individual and societal well-being rather than consumption and company profits, a research stream also known as “Positive Marketing”. Within this area, I focus on sharing as mode of consumption and peer-to-peer exchanges of goods and services and its potential positive effects on the psychological well-being of consumers.
Status
Administrative delay for the defence
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